Quick Thoughts on Lululemon’s Like New Program

“Like New” is Lululemon’s concept where customers can exchange their gently used pieces in stores for credit and buy previously owned apparel online (CNN). Though trade-ins are not accepted at outlets, they are accepted in all stores in the US. 

This idea uses closed-loop recycling, ensuring used clothes do not end up in landfills. Closed-loop recycling follows the process that recycles and reuses post-consumer products to supply the material used to create a new version of the same product (Road Runner).

After analyzing the program, it is clear that buyers have a better deal than sellers in this case. However, sustainability wise, 100% of this program’s profits are invested into their sustainability initiatives.

Initiatives include using less water, innovating more sustainable ideas and decarbonizing their value chain (Be Planet). 

Pros: Over 12,000 women’s clothing, transparent condition communication (gently used, good as new), prices are nearly 40% lower than original, returns are accepted within 30 days and all profits go to green-initiatives. 

Cons: Credit value is lower than reselling on other sites, not all items are accepted

The credit goes as follows:

•$5 – Shirts, Shorts, Skirts, $10 – Hoodies, Sweatshirts, Sweaters, Pants, Crops, Leggings, Dresses, Large Bags (Backpacks, Duffles, and Totes larger than 10L), $25- Outerwear

You can find a more detailed analysis here.

Overall, despite the lower credit value, this initiative works toward greater sustainable development goals, making it worth it long term. 

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